Valentine’s Day is fast approaching and that is always a busy time for jewelry. I have had my Etsy Shop on vacation mode to prepare for the new year and I am starting to feel the time crunch.
There is a lot that goes into selling handmade items online. Often in Etsy groups, you will hear a person ask if selling on Etsy is hard. I suppose that depends on your definition of hard. Either way, it IS a lot of work.
I love making jewelry but you do not actually sell jewelry online. You sell pictures and descriptions of jewelry. Even the most amazing jeweler in the world will sell nothing if they can’t relay their product to customers who are unable to actually touch the product.
I happen to be a lousy photographer. Even with all of these helpful gadgets, my photos still require a great deal of editing just to be presentable.
Every Etsy Shop listing allows for 5 photos. It is highly encouraged that each slot is used. Again, customers are confined to a look but no touch shopping experience. A good photographer may be able to capture their subject in just the five shots needed for the listing slots…. but I am not a good photographer. So for each item I need at least 10 shots to get the 5 I need.
If my shop went live today, I would have 174 active listings. Some are repeats to list in multiple sections but I think you can still see what I mean when I say there is a lot of work involved.
That’s the picture portion of an Etsy Shop. Once they are uploaded; you can move on to every Etsy shop owner’s favorite part of a listing…. Search Engine Optimization (SEO for short). **Please note the statement in red is laced with the heaviest sarcasm you can imagine.
Oh, SEO… a moving target if one ever existed. This is where you try to predict the key phrases that would lead a shopper to your item. And not just any shopper, the shopper that actually wants to buy your item.
To demonstrate – let’s look at this listing I am creating for Valentine’s Day Jewelry
Now I could label these Halloween earrings and people could potentially find them but anyone actually searching Halloween earrings is not likely to buy this particular pair.
I know what you are thinking – “Why don’t you just label them Valentine’s Day Jewelry or Valentine’s Day Earrings?”
Excellent Question! And here is the answer – just plug those phrases into the Etsy search box and see……
“Valentines day jewelry” We found 96,053 items!
“Valentines day earrings” We found 23,772 items!
Now math was never my strong suit but even I know a statistical nightmare when I see one. The chance of my earrings being found in that search are….. well almost 100,000 to 1. Not the best odds. And that’s just on Etsy – we won’t discuss the odds when you are hoping for search engine hits as well!
So it is important to look at more specific descriptions. The chances go down of someone searching a more narrow phrase but the shopper who is specific is going to find exactly what they are looking for. Thus, they are more likely to buy your item. They already put in the words that say they want it!
“asymmetric heart earrings” We found 183 items!
“asymmetric metal heart earrings” We found 30 items!
“asymmetric copper heart earrings” We found 11 items!
See where I’m going with this? It’s a tricky little game but one we all have to master. This is also a good tip for shoppers – the more specific you are in your search, the less nonsense you will have to weed through to find what you are looking for!
So this is what has been occupying my time lately. A necessary step but one that is SO HARD to focus on when I have new toys I can’t wait to play with!!!
So the dream is I will have the Etsy Shop open in time for everyone to scoop up some Valentine’s Day Jewelry. My target date is the 15th but I am hopeful it will be sooner. *Fingers Crossed*
And reward all of the little Etsy shops for their hard work on photos and SEO by being as specific as you can in your searches. You will be amazed at how much more accurate your returns will be!